He Has Style exists because the menswear aisle was never built with him in mind.
Walk into most stores and the story is the same. The fits are cut for one body. The skincare is formulated for one complexion. The beard products assume one texture. Everyone else is expected to make do with whatever is closest.
We started here for a simple reason: men who are Black, Latino, Arab and Asian have always had style. What they have not always had is a store that treats them as the customer rather than the afterthought.
What we carry
Everything a man needs to get dressed and take care of himself. Clothing for work, weekends and the occasions that matter. Footwear you can stand in all day. Accessories that finish a look. Grooming and care made for the skin and hair you actually have.
How we choose it
We are a young store and we would rather be honest about that than pretend otherwise. Every piece we carry has to earn its place: it has to fit well, hold up, and look like something you would be glad to be seen in. When a category is not ready, we leave it empty rather than fill it with anything.
Where we are going
Our grooming and care range is the piece we are most focused on: products formulated for deeper skin tones and coarser, curlier hair textures, rather than the same formulas relabelled. That work is underway.
Thank you for being here early.